This year’s FIFA Puskás finalists illustrates the power of film

The FIFA Puskás Award is an international footballing accolade, awarded to the scorer of ‘the most beautiful goal’ in competitive football and previous winners include Ronaldo, Neymar and Ibrahimovich.This year the finalists included two international superstars, James Rodriguez (Colombia) and Robin Van Persie (Holland), both of whom scored their nominated goals on the global stage in last year’s World Cup.

The third finalist was the first woman to make it to the top three, an Irish player called Stephanie Roche (Peamount United) who scored her wonder goal, a three touch volley, in front of a crowd of just 92 people.

The ONLY reason Stephanie was able to be nominated was because the opposing side’s coach was filming the match on a camcorder and caught her goal on film. Its subsequent placing on You Tube has resulted in over 6 million views and so brought it to the attention of a very influential audience.Although Stephanie did not win the final prize (Rodgriguez went on to claim the award) she too is now known throughout the footballing world as a highly skilled player, not bad for someone who demonstrated their talent in front of an audience of less than a 100 people.

Film can introduce a person, an event, a product to a mass audience and have an extraordinary effect. Which is why TV remains the most powerful form of advertising today.