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Rebecca Bains compressedRebecca Bains

Rebecca BainsRebecca BainsBrand response TV commercial production is a relatively new concept, and one that we see more and more clients finding interest in. With greater media targeting ability and more accountability as a result there is no doubt that brand response advertising is a compelling marketing tool.

But how do you introduce and promote a new singer songwriter onto the music scene – let alone see her reach number 33 on the i-tunes country music charts with her debut single?

The answer is through a determined social media campaign.

The North Country Rock singer/songwriter Rebecca Bains, recently released a music video directed and produced by the team at BRTV to go alongside the launch of her debut single ‘Hard Road’. The video has performed extremely well on various media outlets, gaining a lot of attention from music fans in both the UK and the USA.

Filmed locally to where Rebecca hails from, near and on the rolling Yorkshire moors, she and the producers capture the place and emotions that inspired the song.

The ‘Hard Road’ film was shot in 4K, enabling hi res still images to be taken from the footage for populating the website as part of Rebecca’s brand building, as well as providing the cover image for the song. In addition a ‘making of’ film was created to support the music video on YouTube and other channels, generating additional contact and reach out to Rebecca’s audience.

Creating films for web sites, social media campaigns and for exhibitions or interactive displays is all part of BRTV’s offering to its clients, and where the depth of our brand and direct response experience can provide unexpected additional benefit.

Both films can be seen here: https://www.youtube.com/user/rebeccabains/videos
The web site here: http://www.rebeccabains.com
And buy the song here: https://itunes.apple.com/gb/album/hard-road-single/id860419212