TV advertising just got a whole lot smarter – perfect for new advertisers!

cherry pick

A revolutionary approach to TV advertising launched this year has opened up TV advertising to a whole new audience – and enticed a number of advertisers back to TV.

Developed by Sky, it allows you to cherry-pick your audiences- whether that’s within a region, a city or in a specific life-stage or demographic – so you can really drill down to a specific target audience, making advertising on TV more affordable than ever.

It works by serving different ads to different Sky households watching the same programme, based on factors like age, location and number of occupants and gives you the flexibility to:

  • Select the specific audience, from a set menu, that you want to reach
  • Restrict your advertising to a specific region or city
  • Show your ad only when your defined audience is watching
  • Define the specific households you want to reach and only play your ad when that household is watching. For example, an adventure park in the north of England could advertise to families living in the region only  when they are watching or an equity release company could advertise only to elderly homeowners.

The ad is served independently of programming or time of day and is only driven by your desired audience watching – anyone not within your selected audience will not see your ad. It makes TV advertising far more affordable and there is no wastage – a highly attractive proposition to first time advertisers and companies with a strong ‘local’ focus.

There are a wide choice of audience selections available from Mosaic LIfestyle groups, to life stages (age and family status), geographic, conurbations or TV regions, home ownership, affluence or household composition. So whilst you would not need to use all categories as there is some overlap, you cherry-pick the ones that best define your audience. As you would expect, the more selections you choose, the smaller the audience and the higher the CPT. You can also cap the number of times you want your ad to be viewed by the same household. If you select three times, for example, once the box has played the ad three times, it will be removed from the box so you can manage your coverage as well as your frequency.

Furthermore, a campaign is measured on impressions using data from the set top boxes which means you only pay for an impression if the target viewed at least 75% of the commercial at normal speed, so you won’t pay if they fastforward!

It is currently available on the Sky owned channels and a selected number of their partner channels and these channels are expanding each quarter.

Working with brtv can help first time advertisers and those returning to TV to get the most value from this great new development.  We’re independent, so we’ve no tie in’s, share deals or contracts with any sales houses – the schedule we recommend is based purely on reaching the right audience for you. And because brtv has its own in-house creative and production team, we can provide you with a mouth-wateringly good commercial that utilises your budget in the most cost-effective way.

To find out more about how you can benefit, simply contact lesley@br-tv.co.uk or call 01225 787156

We don’t just do commercials!

 

Rebecca Bains compressedRebecca Bains

Rebecca BainsRebecca BainsBrand response TV commercial production is a relatively new concept, and one that we see more and more clients finding interest in. With greater media targeting ability and more accountability as a result there is no doubt that brand response advertising is a compelling marketing tool.

But how do you introduce and promote a new singer songwriter onto the music scene – let alone see her reach number 33 on the i-tunes country music charts with her debut single?

The answer is through a determined social media campaign.

The North Country Rock singer/songwriter Rebecca Bains, recently released a music video directed and produced by the team at BRTV to go alongside the launch of her debut single ‘Hard Road’. The video has performed extremely well on various media outlets, gaining a lot of attention from music fans in both the UK and the USA.

Filmed locally to where Rebecca hails from, near and on the rolling Yorkshire moors, she and the producers capture the place and emotions that inspired the song.

The ‘Hard Road’ film was shot in 4K, enabling hi res still images to be taken from the footage for populating the website as part of Rebecca’s brand building, as well as providing the cover image for the song. In addition a ‘making of’ film was created to support the music video on YouTube and other channels, generating additional contact and reach out to Rebecca’s audience.

Creating films for web sites, social media campaigns and for exhibitions or interactive displays is all part of BRTV’s offering to its clients, and where the depth of our brand and direct response experience can provide unexpected additional benefit.

Both films can be seen here: https://www.youtube.com/user/rebeccabains/videos
The web site here: http://www.rebeccabains.com
And buy the song here: https://itunes.apple.com/gb/album/hard-road-single/id860419212

Make hay while the sun shines!

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Christmas shopping in August!

It around this time of year that clients should be signing off ideas and getting ready to shoot their new commercials. Why? Well here are few good reasons we can think of:

1. Lead times naturally lengthen as the summer holiday season kicks in and everyone switches into holiday mode. Decisions become harder to get from project stakeholders, with first choice crews and facilities more difficult to get hold of. Book now to avoid disappointment later!

2. There is better production value to be had by taking advantage of the longer days. Two hours of overtime while there is still light is far less costly than a whole new day of shooting. Less lighting equipment required on set also keeps production costs down.

3. There are leaves on the trees, green (not brown) is the predominant colour in the landscape and there is a greater chance the weather will remain dry for most of the shoot day.

4. It is possible to create up to four different seasons in a day, using early morning light for spring, mid-day sun for summer, twilight for autumn and snow machines for winter!

5. School holidays mean that child actors don’t have to miss school, making licensing easier as well as providing a greater choice when casting.

6. The Christmas shopping season starts earlier each year, and if you are planning to launch your campaign in November, you need to shoot it in August or September to comfortably make the deadlines. And if you want to shoot in August scripting and pre production should begin in July!

7. Take advantage of our discounted early booking media placement costs and secure specific time slots to increase effectiveness of your campaign.